Most local businesses run Facebook ads, but very few actually know if they’re working. You boost a post, get a few likes, maybe some messages, but are those ads really bringing in paying customers, or just costing you money?
At HiSocial, we talk to Aussie business owners every week who say the same thing: “We’re spending, but we’re not sure what we’re getting back.”
Here’s how to tell if your ads are working, and what to fix if they’re not.
1. Track More Than Likes
Likes and comments look nice, but they don’t pay the bills.
The real question is, are people booking, calling, or buying after seeing your ad?
Start tracking your leads and sales that come from ads. If you can’t measure it, you can’t improve it.
2. Know Your Cost Per Lead
Let’s say you spend $300 on ads and get 10 new customers.
That means your cost per lead is $30.
If each customer spends $100 with you, that’s a good return.
If you’re spending more than you earn, it’s time to change your strategy.
3. Creative Is Everything
People scroll fast. If your photo, video, or headline doesn’t grab attention in the first 2 seconds, you’ve already lost them.
Show real people, real results, and keep it simple, that’s what converts.
4. Don’t Be Afraid to Test
The best ads come from testing. Try different photos, captions, and offers.
Facebook rewards ads that perform well, so testing small changes can cut your costs in half.
Final Thoughts:
If your ads feel like they’re not doing much, don’t stress, you’re not alone.
Most businesses don’t have time to monitor every detail, and that’s where a quick audit helps.
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